Instagram 101 for Photographers

How to set up and use an Instagram account. Learn how to use all of Instagram's free tools to grow your following and your business. Learn how to use Instagram to find photography clients in your area.

What you'll learn: 

  • How to upload images if you are a beginner to Instagram
  • Setting up or switching your account to a business profile so you can take advantage of the business analytics tools
  • Why It’s important to set your account to a business profile
  • Tips, advice on how to write your bio and use it to attract potential clients
  • Why it’s important to have a cohesive style
  • A detailed explanation of hashtags, how to use them to help attract your potential clients
  • How to create and use a branded hashtag
  • How to utilize location hashtags and use them to your advantage
  • Ideas for contests for various niches in photography that you can run on Instagram to gain followers
  • Ideas to get interaction for various niches in photography that you can use on Instagram to gain higher ranking and get more followers
  • How to research Instagram to find out where your potential clients are
  • Learn the right way to post your image captions and hashtags
  • When to post and how often
  • Tons of ideas for each niche of photography for content to post
  • The right way to gain followers
  • How to create Instagram stories
  • How to utilize Instagram stories to gain interaction and followers
  • Tons of ideas for each niche of photography for content to post to Instagram stories
  • How to create highlights and highlight covers
  • Where to make graphics and what kind of graphics you can post to the Instagram feed, stories and highlights
  • What Instagram TV is and how you can use it in your photography business

Bonus! You'll also receive 3 video tutorials:

  • How to post an image to Instagram
  • How to create an Instagram story
  • How to create an Instagram highlight
  • PLUS a transcript for all three videos
  • This product is subject to the copyright of BP4U – © BP4U 2010-2019. All rights reserved.

    Any redistribution or reproduction of part or all of the contents for any purpose is prohibited. This product was made for the purpose of educational use for professional photographers. It is not to be resold or redistributed for any purpose, including, but not limited to: sharing in workshops, lectures, or other classroom settings.

    If you'd like to use any of our products for the purpose of group education, please contact BP4U directly at to see our bulk rates.

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