How do I shoot pictures when the sun is really bright?

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QOTD From Brittany:)

I was shooting an outdoor wedding this past Saturday. The sun was shining bright ALL DAY!!!!! (Horrible Lighting) Any tips for me on how to deal with harsh sunlight?

Justina: I just bought a GIANT diffuser, I'm gong to need an assistant to use it though! It's HUGE.

Cate: wish there was a secret... find shade, bring a 5-in-1 reflector to shade or bounce light back up, try to shoot near surfaces that bounce light back into the subjects to remove harsh shadows... and use off camera flash to counteract if you need to. :(

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