80 Copy and Paste Promotional Emails for Every Photographer

Scroll all the way to the bottom for the sample emails!

[NOTE: All emails are Word document template files that you can completely customize for your company! If you don't have Word, email me at bp4uguides@gmail.com and I can give you a different option for editing these files!

We totally get it, photog. You’re busy! You’ve got sessions to shoot, photos to edit, potential clients to call, and expos to attend. You know that promoting your business is super important, but you simply don’t have the time — or maybe even the word chops — to effectively put yourself out there. 

Our “Copy and Paste Promotional Emails for Every Photographer” alleviates the hassle, stress, and time-consuming process of crafting and sending emails to your current and existing clients. They were carefully written by our professional writer to build rapport, make you more approachable, and create a sense of urgency to book a session without any of the gimmicky, awkward back-and-forth.

This product is for real photographers who want to genuinely engage with their clients, increase their business, and create a path forward that makes your studio the one on people’s lips.

It covers eight different niches — many of which overlap — including the following:

  • Engagement & Wedding
  • Family & Children
  • Newborn & Maternity
  • Birthing & Fresh 48
  • Seniors
  • Studio
  • Boudoir
  • Pets

Each niche contains 10 unique emails (no two emails out of the 80 are the same), with topics such as limited slots available, holiday deadlines, flash sales on products, discounted session promos, and more. We even include strategically written subject lines that increase clickability.

These PREWRITTEN emails are incredibly easy to use. Simply open the document, copy and paste, fill in the blanks, then press send. You can use them the following ways:

  • As a straightforward email: Simply fill in the blanks, copy the entire text, paste it into an email, and send out a BCC’d email to your subscribers. Add recent examples of your work or a vibrant graphic for extra pizazz! 
  • As a graphic: Create your own graphic using our prewritten text. Again, fill in the blanks, and then copy and paste into your design. Send the graphic in an email blast, or even post to your social media pages. 
  • With a Newsletter Service: If you use a newsletter service with predesigned newsletters, all you have to do is fill in the blanks on our prewritten email, copy, and paste as you see fit. 

 Ready for a more streamlined marketing strategy? Let’s do this!


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  • Emails that are included in each niche:

    Birthing & Fresh 48:

    • Birth Announcements On Sale
    • Customized Album Promo
    • Free Birth Announcements with Session
    • Free Fresh 48 Session with Grow With Me Session
    • Full Moon Promo
    • General Birthing Session Discount
    • Grow with Me Discounted Promo
    • Having Multiples Promo
    • Home Birth Promo


    • All Little Black Books Discounted
    • Anniversary Boudoir Promo
    • Birthday Boudoir Promo
    • Boudoir Mini Session Announcement
    • Discounted Bedside Boudoir Albums
    • General Boudoir Session Discount
    • Hair and Makeup Included Promo
    • Refer a Friend: Both Get Discount
    • Valentine’s Day Boudoir Promo
    • Winter Holiday Promo

    Family & Children:

    • Back to School Promo
    • BOGO Gallery Wraps Promo
    • Christmas/ New Year Deadline
    • Fall Break Promo
    • Family Mini Session Announcement
    • General Family Session Discount
    • Holiday Cards Promo
    • Limited Number of Slots Left For the Year
    • Mini Cake Smash Session Announcement
    • Schedule Two Sessions, Get One Discounted

    Maternity & Newborn:

    • Boudoir Maternity Promo
    • Buy Maternity Session, Get Newborn X% Off
    • Gender Reveal Mini Session Promo
    • General Maternity Session Discount
    • General Newborn Session Discount
    • In your Nursery Mini Session
    • Maternity Milk Bath Promo
    • Maternity/Newborn Announcement Promo
    • Refer a Mom Get Discount
    • We’re Pregnant Mini Session Promo


    • All Dressed Up Theme Pet Mini Session Announcement
    • Book a Pet Session Get Store Credit
    • General Pet Session Discount
    • Get Free Prints with Any Session
    • Me and My Pet Mini Session Announcement
    • Newly Adopted Pet Promo
    • Non Traditional Pet Promo
    • Pet Birthday Session
    • Pet Gallery Wraps on Sale
    • Pet Mini Session Announcement


    • Cap and Gown Mini Sessions
    • General Senior Session Discount
    • Graduation Announcements on Sale
    • Graduation Date Deadline Approaching
    • Half Off Graduation Announcements
    • Prom Session Promo
    • Refer A Senior Both Get Discount
    • Senior Night Sessions Discounted
    • Senior Session Mini Session
    • Two for One Promo


    • All Dressed Up Studio Special
    • Artist Headshot Promo
    • Business Headshot Promo
    • Free Prints or Store Credit with Session
    • Holiday Pajama Sessions Promo
    • In Studio Kids Birthday Promo
    • New Client Special
    • Refer A Client
    • School Pictures Promo
    • Slots Just Opened Promo

    Wedding & Engagement:

    • Bridal Expo Promo
    • Engagement Discount with Wedding Package
    • Engagement Mini Session Promotion
    • Free Guest Book with Session
    • General E Session Discount
    • General Wedding Package Discount
    • Limited Number of Dates Left Promo
    • Military Special
    • Non Weekend Wedding Special
    • Referral Promo

    Sample Emails:

    Family Mini Session Announcement

    Subject: We’ve Got Family Mini Sessions, but They’re Booking Fast!

    We know it can be a struggle to rally the troops and keep everyone happy for a [length]-hour family photo session. So you know what? [Your Studio] is throwing you a bone by hosting family mini sessions!

    These abbreviated sessions last a sweet [length] minutes, which is just enough time to capture the whole gang grinning (and looking fab) on camera. They’re scheduled to take place on [list dates here] from [time] to [time] at [location], with an alternate date of [date]. Pay a flat $[amount] when you book, and you’ll receive [number] [digital files/images] within [two/three] weeks of the session that you can share however you please!

    Schedule soon, as the mini sessions are limited and book quickly!

    Your Name

    Studio Name

    Phone Number

    Link to Website / Link to Facebook Page / Link to Instagram Page

    Cap & Gown Mini Session Announcement

    Subject: Just In: [Your Studio] Has [number] Cap & Gown Mini Sessions!

    Isn’t it funny how you wear your cap and gown for so little time before tossing it into the back of a closet, yet it symbolizes so much? It symbolizes a 12-year journey to get to that graduation stage, and it symbolizes a new beginning.

    [Your Studio] wants to help you preserve this pivotal time in your life forever via our Cap & Gown Mini Sessions, which we’re booking starting today. These [length]-minute mini sessions will take place on [date] from [time] to [time] at [location] for a flat rate of $[amount]. Every session comes with [number] [digital files/images] that you can share however you see fit.

    Call to schedule your session soon, as these mini sessions are limited and will book quickly.

    Your Name

    Studio Name

    Phone Number

    Link to Website / Link to Facebook Page / Link to Instagram Page

    Limited Number of Dates Left Promo

    Subject: [Your Studio] is Booking Up Fast for [year]!

    Hey there, friends! This is a courtesy email from yours truly at [Your Studio] letting you know that we’re booking engagement sessions and weddings left and right. Woohoo! That’s wonderful for us, of course, but it also means that our available dates are quickly dwindling.

    What we’re trying to say is... Now’s your chance to reach out, ask us all your questions, check our calendar, and see if we’re a fit! If so, let’s get you booked!

    Talk soon,

    Your Name

    Studio Name

    Phone Number

    Link to Website / Link to Facebook Page / Link to Instagram Page

  • Word Document/Digital version only - The link will be emailed directly to you once your payment has been processed.

    Works with both Mac and PC.

    I keep getting errors when I try downloading the guides. How can I fix this?

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    Please see our refund policy found here.

  • This product is subject to the copyright of BP4U – © BP4U 2010-2017. All rights reserved.

    Any redistribution or reproduction of part or all of the contents for any purpose is prohibited. This product was made for the purpose of educational use for professional photographers. It is not to be resold or redistributed for any purpose, including, but not limited to: sharing in workshops, lectures, or other classroom settings.

    If you'd like to use any of our products for the purpose of group education, please contact BP4U directly at bp4uguides@gmail.com to see our bulk rates.

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